Account Strategist

Lincoln, Nebraska, United States | Client Solutions | Full-time | Partially remote

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Looking for your chance to make a real impact? 

Firespring, one of the largest marketing communications firms in the Midwest, is looking for our next amazing human to join our team. We’re known for providing marketing, printing, websites and strategic guidance to thousands of brands, businesses and nonprofits. Our clients and partners count on us as a force in our areas of expertise to help them do more good. 

See if this position sounds like your dream job. We can’t wait to find out if it could be you.

Job Description

As account strategist, you will work with B2C and B2B brands across a variety of industries. Get ready to be versatile—when the bat signal hits the sky, know it’s your time to translate trends, audience research and category information into actionable insights, strategy and positioning for our clients’ brands.

Our account strategists understand the connection between marketing, creative and analytics. If that’s you, you’ll be responsible for developing innovative marketing strategies to help our clients reach their business goals. Be ready to use your in-depth knowledge of tactics for modern marketing, branding, positioning and ROI metrics.  

In short, you’ll understand the methodology that goes into seeing a problem, conceptualizing a solution and seeing that solution through.

Tasks and Responsibilities

  • Engage with clients and provide strategic marketing solutions.
  • Utilize primary and secondary research to inform strategic marketing plans. 
  • Facilitate focus groups and develop surveys.
  • Analyze and optimize marketing campaigns.
  • Develop written strategic plans that encompass all or some of the following:
    • Research (primary and/or secondary)
    • Audience development
    • Data analysis
    • Media planning
    • Defining marketing goals
    • Brand identity development
    • Budget recommendations
    • Presentation development
  • Write proposals and review accounts.
  • Develop creative briefs that communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
  • Design and implement marketing strategies aligned with business targets.
  • Develop integrated marketing campaigns to support client business goals.
  • Analyze sales and marketing metrics and present recommendations to decision makers. 

Qualifications

  • Comfortable developing presentations and pitching new business in front of current and prospective clients.
  • You can work independently, taking initiative on an account but also thrive in a team environment.
  • Ability to handle multiple tasks at one time. 
  • Demonstrable experience with marketing campaigns and web technologies (e.g., online tools and social media).
  • Familiarity with Google Analytics.
  • Knowledge of web design and user experience.
  • Excellent communication skills (verbal and written).
  • Strong analytical skills.
  • 3+ years of experience in a marketing-related field.
  • Experience leading a national-level creative account is a plus.
  • Degree in marketing or relevant field.

Compensation and Benefits

  • Salary—We recognize that our people are our greatest asset. We reward candidates who wow us by offering competitive pay.
  • Vacation—Paid holidays are a no brainer, but how does unlimited, paid vacation sound? Salaried employees of Firespring are encouraged to take what they need when it comes to time off in order to live their best and healthiest lives.
  • 401(k)—Your parents preached about the importance of saving. Now we’re helping you get it done. Firespring provides professional financial advisors who will help you make a plan and guide your investments.
  • Fun—Millions of people go to work, punch the clock from 8 to 5 and hate every moment of it. That’s not the case here. We have an indoor slide, a game room and a group of people dedicated to creating activities and fun inside and outside the office. To put it mildly, we’re serious about having fun—and it reflects in our work too. 
  • Giving back—When your employer makes it possible for you to give back to your community on the clock? Win for everyone. Every Firespring team member gets one paid day off each month to give back to the community in any way they’d like.
  • Miscellaneous Benefits—Not all benefits are about the Benjamins, baby. Some of the things you’ll enjoy while working here include unlimited soft drinks, tea and beer. And don’t worry about your duds—business-casual is the dress code here. Still looking to make your cubicle-shackled friends jealous of your new gig? Our company-wide social and recreational activities are sure to do just that.

Ready to come aboard?

Please include a cover letter. Resumes without one won't be considered.

While we genuinely appreciate your interest in employment with Firespring, we can only respond to the most qualified candidates.

Firespring is an EEO/AA employer.

We'll be in touch.